So by understanding what my users are actually trying to achieve, I got a clearer picture of what drives them & what would solve their needs. The product does the work, while the user enjoys the benefits. Telephone calls over the landline - with your smartphone. People hire products to help them move forward: to make progress towards their vision of a better life. FRITZApp Fon 2.9.0 latest version APK Download by AVM GmbH for Android free online at. They have a vision of where they want to go. This frame work is based on the principle that people want their lives to be better. To identify motivations for their behaviour I used the Jobs To Be Done framework. The concept test showed that indeed more than 90% of the participants were interested & willing to spend some time to reduce their food waste! And as expected, saving money & time is a good additional benefit or motivator □ But as we all know too well intentions are not the same as actually doing it…Ī good predictor of my users behaviour in the future, is their behaviour in the past. Jobs To Be Done: focus on behaviour instead of intentions
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